New York, NY, Estados Unidos : Public Affairs, c2010.

xxv, 226 p. ; 25 cm.

Introduction: Social business - from dream to reality. -- 1. Why social business?. -- 2. Growing pains : lessons in adaptation and change from the story of Grameen danone. -- 3. Launching a social business. -- 4. To cure one child : a case of social business in healthcare. -- 5. Legal and financial frameworks for social business. -- 6. Grameen Veolia Water: a social R&D Project for addressing the world water crisis. -- 7. Creating a global infrastructure for social business. -- 8. Glimpses of tomorrow : more social businesses are on the way. -- 9. The end of poverty: the time is here. -- Index. --

Tomado de Amazon: "Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a visionary new dimension for capitalism which he calls “social business.” By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place. In this book, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs, and social activists across Asia, South America, Europe and the US. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise."

9781586488246